Selective demand, are the futures market has been on many brands of products, through constant propaganda and advertisement to highlight their different other brands of similar products of the superior, so as to stimulate consumers "to buy now that, on the best buy "Psychological purchases to stimulate the consumers of this desire to buy products and thus have contributed to its" refers to the subscription card "behavior. This is to stimulate consumer demand for a selective approach.
Ads in guiding and stimulating consumption, tend to have contributed to the creation of popular merchandise and the role of fashion. The emergence of epidemic lot of merchandise and pop, all with the advertising of specific social strata (such as boys and girls) put forward the demands of targeted ads, so that the target market of consumers buy the same acts. This, of course, ads are a thing of the activity or acts against exaggerating the results. In this regard a lot of examples, such as the streets in 1986 popular yellow skirt, while popular in 1988 denim dress and Nike sports shoes are typical examples. Coca-Cola and other cola-based drinks popular, it is because of advertising to enable consumers in general to accept the new consumption concept, the formation of a new consumption habits due.
Three, advertising to consumers knowledge
Modern advertising, all kinds, with various new promotional merchandise, at the same time give consumers a variety of relevant teaching life, work of new knowledge. Because there is a large part of modern advertising is to promote new inventions, new products created, it must spend considerable time to teaching and detailed introduction of these new inventions and new products created by the principle and working mechanism of introduction Product features, uses and the use of Ways, thereby succinctly put ads on the new inventions, newly created knowledge to the public.
Therefore, people often pay attention to the ads, especially the attention to the introduction of new products, advertising people, can get much knowledge, know many new inventions and creation, thereby increasing our knowledge, expanding horizons, active thinking. Such as the emergence of beamless floor so that the majority of consumers know that the house used in the construction beamless floor, you can save construction costs, increase building height. Not long after iron products, easy to rust, scrubbed 1 large are difficult, "derusting net," the emergence of life on solving this major problem, and the emergence of anti-rust oilpaper, more so fundamentally on this issue be resolved. At that time the work of this paper introduce the basic principles involved, the ads tell consumers, in the manufacture of this paper are not to be anti-rust oil coating on paper, but will rust seepage oil immersion fiber paper Medium. Its working principle is that in the antirust oil products, iron the paper surface, paper fibers in a gradual oxidation inhibitor molecule, so that insulating depletion of oxygen at the same time, anti-rust oil oxidation after adsorption at iron surface, so that the surface of iron is no longer activated, thereby inhibiting the oxidation of iron phenomenon - the occurrence of rust. In this ad, they contain a lot of scientific knowledge.
Strip lot of ads are more or less content there is to impart knowledge. To compare the number of ads, consumers may also know, and now perhaps some of the market on any new merchandise, what types of merchandise brands, each with its own characteristics and uses what? Thus enabling consumers to increase the livelihood of many new knowledge, to widen the horizons of thinking, and not limited to such, resulting in their own dilemma.
